# POLA (오창엽) — 마케팅 리더 & AI 스페셜리스트 포트폴리오
> https://portfolio.greatpola.com

## Who is POLA?
POLA (Oh Changyeob) is a senior marketing leader and AI specialist with 15+ years of experience spanning healthcare, edtech, travel, e-commerce, fintech, entertainment, and advertising. Known for exceptional ROAS performance (500-1,500%) and AI-driven marketing automation.

## Key Achievements
- ROAS 500~1,500% across multiple industries (2~15x industry average)
- Marketing cost reduction of 75% through AI automation pipelines
- Social channels scaled from 0 to 22K followers in shortest time
- 30B+ KRW ATL campaigns managed (TV, OOH, digital)
- 100M+ total views on YouTube and TikTok content

## Expertise
- Performance Marketing & Growth Hacking
- Full-Funnel Strategy & Data-Driven Campaigns
- AI Automation & AI Agent Development
- Brand Strategy & Content Marketing
- E-commerce Operations (Coupang, SSG, Naver)

## Awards
- Seoul Mayor's Award — Creator of the Year (2023)
- Ministry of Science & ICT — Rising Star Award (2021)
- Ministry of Agriculture — Minister's Award (2018)
- Gangwon Innovation Center — Excellence Award (2016)

## AI Native Projects
POLA has personally planned and built 10+ AI-powered services:
- KPI Dashboard for pharmacy marketing teams
- AI simulation training platform for MR roles
- Pharma talent matching platform
- AI financial analysis tool
- Global fragrance wiki with AI recommendations (Project A)
- B2B OEM/ODM matching platform
- 16-bit Wuxia card RPG with AI content generation
- Interactive AI business case study platform
- Premium UV photocard customization service
- Character IP commerce with AI chat ecosystem

## Education
- Suwon University — Internet Information Engineering (B.S.)

## Contact
- Email: media@greatpola.com
- LinkedIn: linkedin.com/in/greatpola
- YouTube: youtube.com/@greatpola
- Website: https://greatpola.com
- Portfolio: https://portfolio.greatpola.com

## AI Secretary
Hana, POLA's AI secretary, is available on the portfolio page to answer questions about career, expertise, and schedule coffee chats.